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Category Archives: Speaking Engagements

  • Leveraging Omnichannel through Mobile

    • January 13, 2017
    • Categories: Speaking Engagements
    • Comments: Comments Off on Leveraging Omnichannel through Mobile

    http://msi.org/video/leveraging-omnichannel-shopping-through-mobile/

  • Mobile Marketing Presentation at Wharton Conference on Retail Disruption

    • October 20, 2016
    • Categories: Speaking Engagements
    • Comments: Comments Off on Mobile Marketing Presentation at Wharton Conference on Retail Disruption

    Was the lead academic speaker at the Wharton School at the University of Pennsylvania conference “Disruption in Retail,” attended by CXOs and key academics. The conference brought industry and academic thought leaders together to discuss disruptive developments that are impacting the retail industry.

    https://www.facebook.com/maysbusiness/photos/a.10150414087201215.411819.8461306214/10154503291961215/?type=3&theater

  • E-Guest Lecture – IIT Kharagpur – Dr. Shankar

    • November 23, 2015
    • Categories: Interviews, Speaking Engagements, Teaching
    • Comments: Comments Off on E-Guest Lecture – IIT Kharagpur – Dr. Shankar

    SAC E-Guest Lectures, IIT Kharagpur

    https://www.youtube.com/watch?v=VHNif8vl1mU

  • Keynote @ Michigan Ross Tech Business Innovation Forum

    • November 4, 2015
    • Categories: Speaking Engagements
    • Tags: business school, innovation, michigan, multichannel, ross, technology
    • Comments: Comments Off on Keynote @ Michigan Ross Tech Business Innovation Forum

    I keynoted @ Michigan Ross Tech Business Innovation Forum–great speakers & insights. Kudos to Professors Ravi Anupindi and M.S. Krishnan of Michigan Ross for organizing a nice event. Thanks to speakers, Chris Bosco (Accenture), Mike Minelli (24/7),  Dan Newman, Sriram (Michigan Ross), Thomais Zaremba (Ford), Michael Osment (Taubman), and Dennis Maloney (Domino’s) for their fascinating views on omnichannel marketing.

    http://www.bus.umich.edu/Conferences/Technology-and-Business-Innovation-Forum/Schedule.aspx

  • The Impact of Marketing CEOs

    • August 23, 2015
    • Categories: Speaking Engagements
    • Tags: featured, Marketing CEO
    • Comments: Comments Off on The Impact of Marketing CEOs

    https://www.youtube.com/watch?v=cDttMnqQBNM&feature=youtu.be

  • Guruspeak Lecture on Strategy Under Uncertainty

    • July 18, 2015
    • Categories: Speaking Engagements
    • Tags: featured, lecture, Strategy
    • Comments: Comments Off on Guruspeak Lecture on Strategy Under Uncertainty

    Guru speak 2013 14 from Scribblepad Communications LLP
  • Interview with Karen Katz, CEO, Neiman Marcus

    • April 3, 2014
    • Categories: Interviews, Speaking Engagements
    • Tags: brand, luxury, neiman marcus, retail
    • Comments: Comments Off on Interview with Karen Katz, CEO, Neiman Marcus

    Karen Katz,  CEO and President, Neiman Marcus answered my questions before an auditorium full of students, faculty and staff at the Mays Business School, Texas A&M on April 2, 2014. Karen Katz started as an assistant buyer with the company took over as the CEO in 2010. She is continuously engaged in delivering customized experience to Neiman Marcus’ luxury customers. I had a chance to moderate her talk. She spoke on a range of topics. Below is a video link to the interview.

    http://www.youtube.com/watch?v=vYFm3AxgDp0&list=UUxAHlFYRlJn1K2DOskiQA2w

  • Marketing, R&D and the Fortune 500

    • October 28, 2012
    • Categories: Speaking Engagements
    • Tags: fortune 500, Marketing, r&d
    • Comments: Comments Off on Marketing, R&D and the Fortune 500

    The effects of marketing spending and R&D spending on firms’ survival in the Fortune 500.

    http://www.youtube.com/watch?v=jQ7MVsmnaAM&feature=endscreen&NR=1

     

  • Store Shelf Strategy

    • October 28, 2012
    • Categories: Speaking Engagements
    • Tags: commerce, display, retailer, Strategy
    • Comments: Comments Off on Store Shelf Strategy

    The effect of aisle adjacency and display of one product category on the sales of another.

    http://www.youtube.com/watch?v=NZca5-bkKYw

  • CHAN4CAST: A Multi-Channel Multi-Region Forecasting Model and Decision Support System for Pepsico

    • October 28, 2012
    • Categories: Speaking Engagements
    • Tags: pepsico, sales forecast
    • Comments: Comments Off on CHAN4CAST: A Multi-Channel Multi-Region Forecasting Model and Decision Support System for Pepsico

    by Suresh Divakar, Brian T. Ratchford, and Venkatesh Shankar

    This work won a finalist award for the 2004 ISMS-MSI Marketing Science Practice Prize.

    http://techtv.mit.edu/collections/isms:1136/videos/7480-pepsi

    Pepsico developed a model and decision support system called CHAN4CAST to forecast sales for consumer packaged goods. The model decomposes sales into several channels, including grocery, drug, convenience and gas, fountain and the like, decomposing sales forecasts into different channels. The model also incorporates holidays, temperature, trading day effects and new product introductions. The model’s mean percentage forecast error for the grocery channel in 2003 was -0.4%. The associated decision support system (DSS) allows product managers both to plan for forecast sales volumes as well as to simulate the effect of different firm and competitors’ actions on those sales. The tool includes a scorecard by account, channel and region that allows Pepsico to continually track its sales against forecast. The company estimates benefits as well over 1,000% return on the model investment.

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