Recognitions
Given to leading scholars and practitioners, the Charles Coolidge Parlin Marketing Research Award is the oldest and most distinguished award in the field. Recipients of this award have demonstrated outstanding leadership and sustained impact on advancing and evolving the profession of marketing throughout their careers.
An Institute for Study of Business Markets (ISBM) Distinguished Research Fellow is a recognized senior scholar and thought leader in one or more domains of B2B marketing; dedicated to the Institute’s mission of advancing both the theory and the practice of the discipline; dedicated to working with practitioners, is deeply involved in B2B education; active in field research and publication in respected journals; and active in ISBM academic meetings, practitioner meetings and/or ISBM educational programs.
Awarded to scholars who have made significant contributions to the research, theory, and practice of marketing, and/or to the service and activities of the American Marketing Association (AMA) over a prolonged period of time.
2024 Top Retail Influencer
Awarded by Rethink RETAIL, a go-to destination and medium for executive-led insights into the trends and innovations that are transforming the global retail landscape.
2023 Outstanding Area Editor Award
Awarded in recognition of exemplary contributions as a valued Area Editor by International Journal of Research in Marketing (IJRM).
2023 Top Retail Influencer
Awarded by Rethink RETAIL, a go-to destination and medium for executive-led insights into the trends and innovations that are transforming the global retail landscape.
2022 Margaret H. Blair Award
Awarded by the Marketing Accountability Standards Board (MASB) to a marketing executive or academic that has implemented the principles of marketing accountability to (1) drive business growth through continuous improvement in Marketing ROI and (2) prove the contribution of Marketing to enterprise value.
2022 Top 1% Marketing Scientist
Recognized by Stanford university researchers based on Mendeley Data of citations of publications during 1997-2021, covering around 7 million scientists in 22 major fields.
2022 Top Retail Influencer
Awarded by Rethink RETAIL, a go-to destination and medium for executive-led insights into the trends and innovations that are transforming the global retail landscape.
2021 Outstanding Mentor Award
Awarded by the American Marketing Association’s Retail and Pricing Special Interest Group for providing outstanding mentorship to doctoral students and junior faculty over the years.
2021 Top 1% Marketing Scientist
Recognized by Stanford university researchers based on Mendeley Data of citations of publications during 1996-2020, covering around 7 million scientists in 22 major fields.
2021 Finalist Best Paper Award
Awarded by the American Academy of Advertising for the best paper published in the Journal of Advertising.
2021 Outstanding Reviewer Award
Awarded by the Journal of Academy of Marketing Science for outstanding quality, responsiveness, and helpfulness of reviews toward publishing high-quality research.
2020 Outstanding Reviewer Award
Awarded by the Journal of Marketing for outstanding quality, responsive, and constructive reviews.
2020 Best Services Article Award
Awarded by the American Marketing Association for the best article on services marketing. Received the award for the article: Dotzel, Thomas and Venkatesh Shankar (2019), “The Relative Effects of B2B (vs. B2C) Service Innovations on Firm Value and Firm Risk: An Empirical Analysis,” Journal of Marketing, 83 (5), 133-152.
2020 Finalist Best Paper Award
Awarded to the best paper published in Design Studies in recognition of the contribution to advancing knowledge in the field of design research
2017 AMS/Cutco-Vector Outstanding Marketing Educator
Awarded to recognize lifetime achievement in marketing education and for advancing the discipline through teaching, research, mentorship and service in promoting and upholding professionalism by the Academy of Marketing Science.
2017 Best Paper Award
Awarded by the American Society of Mechanical Engineers as the best paper in the International Conference on Design Theory and Methodology for the paper by Guanglu Zhang, Daniel McAdams, Milad Darani and Venkatesh Shankar (2017) entitled “Product Performance Evolution Prediction by Lotka-Volterra Equations”
2016 Outstanding Area Editor
Awarded in recognition of exemplary contributions as a valued Area Editor of the Journal of Marketing.
2015 Distinguished Alumnus Award, Indian Institute of Technology (IIT), Kharagpur
Awarded to the most Distinguished IIT-KGP Alumnus. Among the few business academics selected since inception of the Award.
2014 Best Services Article Award
Awarded by the American Marketing Association for the best article on services marketing. Received the award for the article: Dotzel, Thomas, Venkatesh Shankar, and Leonard Berry (2013), “Service Innovativeness and Firm Value,” Journal of Marketing Research, 50 (2), 259-276.
The World’s Most Influential Scientific Minds
Selected by Thomson Reuters to be among the most influential names in science. According to Thomson Reuters, “These researchers earned the distinction by writing the greatest numbers of reports officially designated by Essential Science Indicators as Highly Cited Papers—ranking among the top 1% most cited for their subject field and year of publication—between 2002 and 2012.”
Highly Cited Researcher
Selected by Thomson Reuters across various science disciplines. According to Thomson Reuters, “The listings of Highly Cited Researchers feature authors whose published work in their specialty areas has consistently been judged by peers to be of particular significance and utility.”
2014 IJRM-EMAC Steenkamp Award
Awarded to the paper—published in the International Journal of Research in Marketing (IJRM) during the last 15 years—that has made the best long-term impact on the field of marketing.
2013-14 Guru
Recognized by IIMCAA and invited to deliver annual workshop in multiple cities across India.
2013 Distinguished Alumnus Award, Indian Institute of Management (IIM), Calcutta
Awarded to the most Distinguished IIMC Alumnus. One among only four business academics selected since inception of the Award.
2013-14 Retailing Lifetime Achievement Award
Received from the American Marketing Association (AMA) for lifetime contributions to Retailing.
2012 Vijay Mahajan Award
Received from the American Marketing Association (AMA) for lifetime contributions to Marketing Strategy.
2008-present, Named Award (Shankar-Spiegel Award)
Awarded for the best dissertation in Direct and Interactive Marketing by the Direct Marketing Educational Foundation (DMEF).
2007-2013, Academic Trustee, Marketing Science Institute (MSI)
Appointed by MSI, the leading academic-practitioner bridge organization to its board.
2012 Top 10 Innovation Management Scholar
Recognized as one of the Top 10 innovation management scholars worldwide based on publications in eight top management and marketing journals during 1991-2010 by Journal of Product Innovation Management.
2012 Davidson Award
Received from the Journal of Retailing for the honorable mention best paper published in the Journal of Retailing.
2007-2011 Most-Cited Article Award
Received from Elsevier Publishers for the Top 10 most-cited article in the Journal of Interactive Marketing for the article entiled “Key Issues in Multichannel Management: Current Knowledge and Future Directions.”
2007-2011 Most-Cited Article Award
Received from Elsevier Publishers for the Top 10 most-cited article in the Journal of Interactive Marketing for the article entiled “Mobile Marketing: A Synthesis and Prognosis.”
2009 DMEF Outstanding Leadership and Service Award
Recognized by the Direct Marketing Educational Foundation for outstanding leadership and service to Direct and Interactive Marketing.
2009 JAMS-Sheth Award
Received from the Academy of Marketing Science for the best paper published in the Journal of the Academy of Marketing Science (JAMS).
2009 Davidson Award
Received from the Journal of Retailing for the honorable mention best paper published in the Journal of Retailing.
2008 Global Innovation Award
Received from Colgate-Palmolive for a winning proposal in the global innovation project competition.
2006 Robert B. Clarke Outstanding Educator Award
Received from the Direct Marketing Educational Foundation for outstanding lifetime contributions to Direct and Interactive Marketing.
2006 INFORMS Society for Marketing Science (ISMS) Practice Prize
Received from ISMS-MSI for being a finalist in recognition of outstanding marketing science work that has had significant industry impact.
2004 Davidson Award
Received from the Journal of Retailing for the honorable mention best paper published in the Journal of Retailing.
2004 INFORMS Society for Marketing Science (ISMS) Practice Prize
Received from ISMS-MSI for being a finalist in recognition of outstanding marketing science work that has had significant industry impact.
2004 IJRM Best Paper Award
Received from European Marketing Academy for the honorable mention best paper award in the International Journal of Research in Marketing (IJRM).
2001 IBM Faculty Research Partnership Award
Received from IBM for being an outstanding research faculty.
2001 Choice Award for Outstanding Academic Title
Received from the American Library Association for contribution to Pushing the Digital Frontier.
2000 Donald R. Lehmann Award
Received from American Marketing Association’s (AMA) Marketing Research SIG for the best dissertation- based article in an AMA journal.
1999 Paul E. Green Award
Received from the American Marketing Association for the best paper published in the Journal of Marketing Research