This course is designed to give you a good understanding of how marketers develop and implement marketing strategies to meet with the needs of their customers while achieving their business objectives. The focus will be on understanding the basic concepts and application of marketing strategy in the form of case analysis, discussion of real-world examples, and development and presentation of marketing strategies. The course will emphasize the following key elements: Strategic Analysis of Market Opportunities and Marketing Strategy and Marketing Decision Making Process. The major emphasis of this process will be on application of the relevant marketing tools of analysis to the marketing decisions. Financial analysis of marketing decisions will be stressed. The competencies developed include: market opportunity analysis, strategic marketing analysis, product analysis and pricing analysis.
