by Venky Shankar
Marketers are faced with the challenge of transforming “Big Data” into insights and action. What is Big Data? What is the big deal about it? What are they typical marketing problems that can be solved by Big Data? What models are being used to analyze Big Data? What are some successful Big Data applications in marketing? What research projects relating to Big Data am I working on? What is the future of Big Data for marketers? This presentation addresses these questions.