big data Archives - Dr Venky Shankar

Big Data & Analytics in Retailing
June 2, 2019
Categories: Papers and Articles
Tags: AI, analytics, big data, machine learning, retailing
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https://www.nim.org/en/publications/gfk-marketing-intelligence-review/all-issues/future-retailing/big-data-and-analytics-retailing
Big Data and Marketing
May 12, 2014
Categories: Papers and Articles
Tags: big data, Marketing
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Venky Shankar Big Data

by Venky Shankar

Marketers are faced with the challenge of transforming “Big Data” into insights and action. What is Big Data? What is the big deal about it? What are they typical marketing problems that can be solved by Big Data? What models are being used to analyze Big Data? What are some successful Big Data applications in marketing? What research projects relating to Big Data am I working on? What is the future of Big Data for marketers? This presentation addresses these questions.